Communicating with Design

Your email fights for attention in a crowded inbox. Do your subscribers immediately recognize the communication is from you? According to the Email Sender and Provider Coalition (ESPC), 73% of subscribers click “Report Spam” or “Report Junk” based on the content of the from field. Make sure your subscribers recognize your from name. Keep in mind, too, that some email clients still use your from email address in the inbox (i.e., company@domain.com instead of your “from name.”) Make sure it’s also branded and recognizable.